Whāt Wë Dø
At Smörgåsbord, we offer end-to-end services across the hospitality and food ecosystem — from ideation to execution. Our work spans product development, brand strategy, culinary tourism, experience design, and consulting within the food and beverage industry. Whether launching a new product, curating a pop-up event, or shaping long-term brand positioning, we collaborate closely with our clients to deliver creative solutions rooted in cultural relevance, market insight, and storytelling.
HÖSPITALITY DEVÊLOPMENT
We develop authentic hospitality concepts that blend cultural relevance with sharp market insight. From boutique restaurants to experiential food ventures, we transform bold ideas into fully realised, scalable models. Our approach fuses storytelling, strategy, and operational thinking to build concepts that are both meaningful and unique.
BRÂND IDËNTITY + POSITIØNING
We help you define what your brand stands for and how it shows up in the world. From logo design, to tone of voice and strategic market placement, we build brands with purpose. Our goal is clarity, consistency, and connection — inside and out.
CÔNTENT CREATIØN STRÄTEGY
From campaign ideation to cross-platform storytelling, our work aligns creativity with business goals. We don’t just create visuals — we shape narratives that inspire, inform, and move with intention.
EXPËRIENCE DÊSIGN
We specialize in designing authentic brand experiences focused on culinary and hospitality, that are immersive, intentional, and culturally relevant. Through customer journey mapping, we craft every interaction — from private events and tastings to chef activations and tours — with purpose and precision. Each touchpoint is curated to reflect your brand’s ethos and leave a lasting impression.
TÂLENT + PEØPLE DEVELOPMĒNT
We offer tailored hospitality service training and talent development solutions for restaurants and hospitality brands. From front-of-house service excellence to leadership coaching, we help teams grow with purpose and professionalism. Our goal is to nurture confident, capable individuals who deliver exceptional guest experiences and embody your brand values.
WĒBSITE DESÎGN
We specialize in designing websites that are both strategic as they are aesthetic. From intuitive user experience and responsive design, to marketing strategy, search engine optimization, and seamless e-commerce integration, we create digital spaces that attract, engage, and convert.
[ Bevêrage-as-ā-Service ]
BaāS
At Smorgasbord, we offer 'Beverage as a Service' — a tailored approach to helping brands thrive in the dynamic world of drinks. We provide end-to-end expertise to get your product into the right hands and markets, with solutions designed to elevate your beverage journey from concept to consumer. Our services include the following.
BEVÊRAGE CONSŪLTANCY
We help refine your product from the ground up, offering expert guidance on product development, production strategy and brand positioning. Our consultancy ensures your beverage not only tastes exceptional but is also strategically placed to stand out in a competitive market.
DISTRIBUTIÖN & EXPØRT SUPPŌRT
Breaking into new markets can be complex — we simplify the process by connecting you with the right distribution partners and navigating export requirements. Whether locally or internationally, we make sure your product is accessible to the right audiences.
SŪPPLY-CHAÎN
SÉT-UP
From sourcing raw ingredients to final delivery, we build efficient supply chain systems that ensure consistency, quality, and cost-effectiveness. Our approach creates a seamless flow from vineyard or brewery to shelf, setting your brand up for scalable success.
WINÉMAKER & PRÔDUCER SOŪRCING
We connect you with leading South African winemakers and producers who align with your brand’s vision and quality standards. This ensures your beverage is crafted with authenticity and excellence, leveraging partnerships that elevate your product and contain a unique brand storytelling angle.
SALĒS & MÂRKETING STRÅTEGY
We design tailored marketing strategies that combine sales channels, campaigns, and entry pathways into new markets. From consumer insights to pricing, positioning, and promotional tactics, we help your brand grow awareness while driving measurable sales.
CÛRATED COLLABØRATIONS
Partnerships are at the heart of culture-driven growth. We create opportunities for collaborations with tastemakers, creatives, and industry innovators to amplify your brand’s presence, build cultural relevance, and spark consumer engagement in meaningful ways.
