Explore Sideways

For Explore Sideways, we curated a distinctive collaboration with renowned podcaster Gabriel Ornelas, host of On The Pass. This project involved the development of a bespoke tour itinerary that showcased Cape Town’s rich and diverse culinary landscape. We strategically partnered with top local chefs, artisanal producers, and boutique wineries to craft immersive, story-driven experiences that went beyond traditional tourism. In addition, we led the content strategy to ensure alignment across digital platforms, amplifying the campaign’s reach and resonance. The result was a series of exclusive culinary journeys that celebrated the essence of the Cape region through meaningful connections, unforgettable flavors, and compelling storytelling.