Entrepreneurship Development

As a hospitality consultancy, Smörgåsbord is committed to entrepreneurship development within the food and beverage industry, with a growing focus on Diversity, Equity, and Inclusion (DEI)—particularly within the wine and spirits sector. As the wine industry represents the largest contributor to GDP and employment in the Western Cape, it holds a critical responsibility in advancing equitable access and opportunity for BIPOC communities.

At Smörgåsbord, we believe that diversity and inclusion should not be seen as barriers, but rather as essential components of any business committed to long-term growth and success. Today’s consumers, as well as government bodies, suppliers, importers, retailers, and e-commerce platforms, are increasingly prioritizing brands that demonstrate a meaningful DEI commitment.

Our consultancy provides strategic roadmaps to help businesses build and implement sustainable DEI policies across all verticals—ensuring that inclusivity is not a checkbox, but a core business function.