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Good Juice
Project Type /
Concept Development | Brand Positioning | Strategy
Date /
2023
Good Juice is a wine festival powered by Smörgåsbord, designed to celebrate the most exciting producers of low-intervention 'natural' wines from South Africa and across the globe. Rooted in authenticity and a love for honest winemaking, the festival shines a spotlight on independent labels that embrace bold-experimentation.
Each edition of Good Juice is a carefully curated urban pop-up that transforms the cityscape into a vibrant space for discovery—where fine wine meets street culture. Think unfiltered pours, unforgettable bites from local street food, and genre-blending music that sets the vibe.
